Tuesday, July 26, 2022

Seven Reasons Why You Should Invest In An Automatic Stretch Wrapper?

The packaging of your goods is the last process in the manufacturing cycle but the first thing the end user will notice upon receiving their order. In order to package anything well, you need to be consistent and efficient. 

Quality stretch wraps will prevent dust, damage, and tapering to your pallets. While the process of wrapping pallets is straightforward, manual stretch wrapping results in discrepancies. These days, businesses have a simpler time identifying and purchasing stretch wrapping machines that are adaptable to their specific needs.

The Benefits of Using a Stretch Wrapping Machine for Your Products

Stretch wrapping machines are used for securely wrapping packages, crates, and containers for storage or transit. Some of the advantages of stretch wrapping your items are:

1. Items are shielded from dirt and moisture

To protect your products from dust and moisture, use a stretch wrapping machine to seal the packaging tightly around them.

2. Enhanced Security

A stretch wrapping system is a precaution since it requires the operator to remain on the forklift at all times. Research has shown that pedestrians account for 15 to 25% of all forklift accidents in warehouses. Keeping the operators seated on the forklift saves them from becoming distracted by the floor and allows them to concentrate on the duties at hand. Because of the high risk of repetitive stress injuries associated with hand stretch wrapping, investing in an automated stretch wrapping machine is a wise precaution to take.

Stretch wrappers that operate automatically are particularly low-maintenance for the workers that use them. Simply by pulling a cable attached to the forklift, the pallet or items are wrapped. When compared to a manually wrapped pallet, which may quickly fall and cause harm to your products and the handler, the machine guarantees uniform wrapping that is secure and ready for delivery.

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3. Time is not wasted

A wrapping machine is a time-saver that may pay for itself quickly. It may be time-consuming and laborious to individually wrap each pallet, package, or other goods. However, using an automated stretch wrapping machine to pack your items and boxes for storage or shipment can save up a great deal of your time, allowing you to concentrate on other important company-related areas.

4. Faster Packing

With the assistance of an automated stretch wrapping machine equipped with a PLC control, your company can speed up the packaging process and fulfill its high-volume packaging demands with ease. The stretch wrapping machines from Orion may be altered to meet your specific needs. In comparison to purchasing a generic machine with generic features and accessories, this is the superior option.

5. Packages are efficiently wrapped, which brings us

You can't get the same stretch and efficiency when hand-wrapping hundreds or thousands of goods, but you can when you employ a stretch wrapping machine for all your bulk packaging company needs. Stretch and efficiency in packing might be unpredictable when using hand wrapping. A better job of protecting your boxes, pallets, and items from damage is guaranteed when you use automated stretch wrapping equipment at work.

6. Productivity Gains

To do more in less time is a goal shared by almost everyone. Investing in an automated stretch wrapping machine is a step in the right direction for streamlining your operations. The beginning and end of wrapping cycles will no longer be bottlenecks for your staff. By placing a pallet on a conveyor or pulling a cord, the wrapping process may begin and end without any human intervention.

7. Gained Ground in Inventory Management

Keeping like items in the same stack simplifies stocktaking. Because of this, there is less of a risk that products will get separated, which speeds up inventory counts. However, if you use stretch wraps that are both transparent and uniform, your scanning system will be able to see right through them.

Whatever the size or location of your warehouse, a stretch wrapping system will offer uniformity and safety to your manufacturing line. If you're interested in learning more about our complete selection of automated wrapping systems or have any questions about the many advantages of using a stretch wrapping machine, please get in touch with one of our product experts immediately.

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Sunday, July 24, 2022

How Important Is Packaging in Product Marketing?

Do you only see packaging as a means to safeguard your product?

In the end, what counts is on the inside.

As a company owner, you might be setting yourself up for failure if this is how you handle packing.

Marketing your items and your brand requires careful consideration of the packaging they come in.


In what ways might packaging help a product sell?

The Paperwork analysis found that 52% of customers who received items in premium packaging were more inclined to make a repeat purchase from the company.

Eighty to ninety percent of customers recycle or use the boxes and bags from their purchases, and forty percent would even post a picture of the packaging if they found it intriguing.

These results show that packaging is an essential part of any successful marketing strategy.

Not only does it keep your items safe throughout shipping and retail, but it also helps draw in new consumers.

Due to the recent surge in popularity of "unboxing" videos on the internet, your product's packaging may now double as a mobile advertisement for your company.

The unpacking process is one of the most anticipated parts of new product purchases for many consumers.

Never let the design of your product's packaging be an afterthought. It's crucial to your marketing plan and should be handled as such.

Think about the reaction you want the buyer to have when they first use your product. The response to that question is heavily influenced by the packaging in which the product comes.

Here are three of the many ways in which product packaging influences sales:

1. Making a Splash on Store Shelves

There are likely thousands of things out there that are quite similar to yours given the sheer volume of goods available today.

About the many buyers said they made their purchase choice based purely on the packaging. Because of this, the greatest influence on sales will come from your packaging.

First impressions are crucial. Customers, whether in-store or online, will initially engage with your brand via its packaging.

Because of this, distinctive packaging is essential for standing out from the competition.

You may use it as shelf dressing for your items. You might lose potential sales if you choose boring, generic packaging.

Because the package doesn't seem custom-made for your product and is somewhat dull and unimaginative, it may give the impression that the goods inside are of low quality.

Investing in high-caliber bespoke packaging is essential.

You can tell the story of your business, have a one-on-one conversation with your target audience, and make your product stand out from the crowd of the competition.

Packages should be designed strategically to increase brand recognition.

Once again, your package serves as a walking advertisement for your company. So, use this to draw attention to your brand and convey important information using visuals and type.

The front of your package is your chance to grab the attention of consumers, so let your imagination go wild.

Your brand's packaging should stand out from the crowd by engaging consumers and making your product stand out from the rest.

2. Exchange Of Information

Your packaging has the dual purpose of being a mobile billboard for your business and a direct channel of communication with your target audience.

Facing is a term used to describe the front of a package.

Here's where your mobile billboard comes in handy; its primary purpose is to promote your company's name and products while also helping to set you apart from the competition.

The front-and-center message should be succinct and memorable.

Make it brief and straightforward so that it may be easily remembered.

Your product's rear label serves as a marketing space for further information. It opens up a channel of communication between your product and the end user. The back of the package, which must have a wealth of information to satisfy shoppers, should be well-written, short, and well-organized.

Knowing the package designs of your rivals is important, since your product may be at a disadvantage if it lacks features seen on competing products.

Include all relevant information on the package, and address any concerns your clients may have before they inquire.

3. Improving the Customer Service Process

While many businesses invest much in the research, development, and testing phases of a product's prototype, the packaging is sometimes an afterthought.

Nowadays, the customer experience includes the product's packaging.

In today's day, when e-commerce has supplanted traditional retail channels, buyers are more inclined to consult online reviews written by those who have previously bought your goods.

The customer's experience with your goods from the moment they open the package should leave them feeling happy.

As evidence, consider the popularity of "unboxing" videos on YouTube and social platforms, which feature consumers' eagerness to open and examine a product's package.

Half of the online buyers think they are more inclined to post a photograph or video of a product on social media if the packaging is branded and engaging, reports The Packaging Company.

In comparison to a plain brown box, 70% of people are more inclined to post a picture of a product they received as a gift on social media.

If you sell a product online, you may increase your sales by making the packaging more appealing to your target audience.

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Sunday, July 17, 2022

Why Poly Bags Are Essential to Your Company's Success

We take full use of many elements of our daily lives, yet we don't know much about them. This is especially true with less-familiar technologies like the poly bag. Here's all you need to know about poly bags.

Options for Poly Bags

Many businesses utilize poly bags, and they're used for a wide range of purposes. An excellent example of how poly bags are being used to protect their products from dirt and moisture is in the clothes and sewing industries.

Flat poly bags, poly bag tubing, resealable, wicked, and gusseted poly bags, garment bags, poly film, poly sheeting, and self-sealing bags are just a few of the numerous options available.

A poly bag with a lower density can do the work for things that are lightweight and just need basic protection. Poly bags with a higher density are advised for commodities that may be handled roughly or exposed to potentially harmful components such as debris, dampness, or dirt. Resealable poly bags may be used for a variety of purposes, including protecting items from moisture and making them easy to retrieve.

What Will The Packaging Business Look Like In The Future? 

The form of the bag is another factor to take into account when picking the appropriate bag for your goods. Polyethylene terephthalate (PET) flat poly bags are a fantastic choice for displaying products while keeping costs down. A gusseted or bag works well when form and style are important considerations. Garment poly bags are ideal for protecting clothes like trousers, jackets, blouses, and suits from the outdoors while maintaining their form. For large-scale production, poly film or tubing may be the best option.

Benefits for the Workplace

Any information you want to place on the bag may be readily added to poly bags, including your business logo and address. They also come in a variety of shapes, sizes, and functions. As a result, your packaging woes may be solved in one simple bundle of poly bags thanks to the comparatively low cost of bulk purchases.

Plastic bag packaging offers a wide range of advantages for both your customers and the environment. It's well-known that most families have a hoard of plastic bags brought home from stores like yours. In the house, consumers happily utilize and recycle them for their own purposes. Plastic bags use less energy than paper bags in the production, transportation, and recycling processes, so encouraging your customers to recycle their bags is an excellent decision for the environment. Even a recycling reminder might be printed on the bag.

Overall, poly bags are excellent for packing products. It's a great way to preserve your items in peak condition while also promoting your brand. Poly bags may be the most adaptable and cost-effective packaging alternative to date, because of their versatility and cheap cost in bulk.

Article Post by CoolOcean123

The Benefits of Using Shrink Wrap in the Packaging Industry

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